Little Pav’s Little Chats with… Zoe Wells

Hello and welcome to Episode 6 of Little Pav’s Little Chats, a subsidiary of Little Pav where I chat with fellow graduates and twenty-somethings all about their experiences during and beyond their studies to highlight the many avenues students and young people can pursue and, equally, that it’s okay not to have your life figured out in your twenties. In this episode, I am delighted to chat with the one and only Zoe Wells, a 23-year-old Marketing Executive from Ashford, Surrey! Zoe and I graduated with our degrees in English Language and Linguistics in 2018 and, though I was confident we would remain friends after graduating, we have even more reason to stay in touch as I introduced her to my brother over two years ago… and the rest is history! In her spare time, Zoe likes to fulfil her passion for interior design following tips from the likes of Mrs Hinch on Instagram. In a more formal conversation than we would usually engage in, hear what Zoe has to say about life as a student, graduate and twenty-something…

Image description: Photos of Zoe and me with the caption “Little Pav’s Little Chats with Zoe W.”

Hey, Zoe! Thank you so much for agreeing to chat with me! You were one of the very first friends I made at Roehampton through our degree and, not only are we still great friends, but you’re now living with my brother! Haha! So, why did you choose to study English Language and Linguistics? 

No problem, thank you for asking me!  

I hadn’t really decided what I wanted to study at uni to start with. I studied English Language and Literature, History and Business at A level and knew I wanted to continue with English as it was the only topic I still really enjoyed, to be honest! 

I knew I wanted to stay at home during my studies, so I looked at courses that were provided by relatively local unis. I attended the odd talks about courses in Law, History and Social Care, but always went to talks about English. Having been to a few open days, there still wasn’t one course that I felt was right for me. When I attended the open day at Roehampton, the teacher was so passionate, and I found the examples of work so interesting. I remember we had a group discussion about the sentence “Buffy discovered a mole”.  It was almost like a lightbulb moment where I thought this is the area of English I want to study. 

That’s great! So, what did you enjoy most about university? 

That’s a tricky one for meI think there is such an expectation that uni is the best time of your lifebut I didn’t find this. I didn’t leave with a large social circle and I definitely struggled with the stresses of studying, working and trying to have a life in general! 

I did make excellent friends that I speak to almost daily. For me, the content was the best part; I found all the areas I studied so fascinating. I enjoyed researching, reading and writing the essays so much so that I really didn’t find them a chore. Even two years on, I think about the topics I learnt. I also had great lecturers who were clearly passionate about their areas of study and were really approachable about anything.

It can be very stressful, but I’m pleased to hear you enjoyed your degree.
I know that after graduating, you went on to pursue marketing which we’ll talk more about in a moment. When you started university, did you have a career path in mind? If not, how were you hoping university would help you figure one?

I think I was just hoping that my degree would allow me to gain access to larger companies in a good role. I remember in an interview for my first role in admin, the interviewers said they either looked for a degree or a few years of relevant experience. After uni, I wanted a role that I didn’t have to worry too much about after all the stress from uni. I wanted to have solid experience on my CV and get a good reference. I think it’s really important to remember that your first job isn’t your last! 

That’s true! And now, you’re in marketing and even recently landed a new role! Tell us a bit about how you got into marketing and your journey so far. 

After about a year in my admin role, I decided I needed a role where I could get back to my English roots and be more creative. I really missed writing contentso I looked for that in new roles. I don’t really remember how I came across marketing, but now it feels like a natural link with my passions. 

In my first marketing associate role, I got back to writing content like blogs and interviewing people (like you, Soph!) for case studies. There was more creative freedom, rather than set processes, to think of new ways to engage the audience. 

I have also been fortunate enough to work freelance. I made some good contacts that reached out to me with marketing work. It was a good leap of faith for me to be confident to be given a brief and execute it. I got a lot of exposure to new systems, web processes and tasks. I learnt so much in a short space of time and it helped me land my new role. 

I now work as a Marketing Executive with more responsibility and the ability to plan and execute my own marketing campaigns. It’s so nice to be back in a full-time role and have likeminded team members to support me and encourage my career development. I would love to gain a further qualification in marketing at some point. 

Amazing! What would you say to a current student or graduate who wants to get into marketing? 

One of the best things about marketing is that there are so many different areas to explore. From content to social media to events, there are lots of opportunities. No marketing is the same; that’s why I decided I wanted a full-time role instead of freelancing so that I wasn’t limiting myself to certain tasks. It provides good opportunities to network, socialise and gain qualifications. It’s a great option for creatives who like teamwork and project management. 

Finally, as I ask every graduate: if you could give your first-year self any piece of advice, what would it be? 

I think I would recommend not to overcomplicate the experience. We put so much pressure on ourselves to achieve and have the best time. My parents said “just try your best” and that’s something that’s stuck with me. It will be hard, but enjoy it because it will go by so quickly and then the real work begins!

I agree! Thank you so much, Zoe!

What a great story. Zoe reminds us that the university experience is not the same for everyone – some leave with lots of friends while others leave with a few, some find it more stressful than others and some might not enjoy their course of study as much as they hoped – and that’s okay. There is so much to look forward to after university; the freedom to discover more hobbies, interests and passions, the opportunity to build relationships and the possibility to gain more qualifications to name a few. As Zoe said, it goes by so quickly, so try to make the most of the experience and translate that into graduate life! 

Did you enjoy Zoe’s story? Stay tuned for more stories from fellow graduates and twenty-somethings on Little Pav’s Little Chats!

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